Role of social media in elections in India:
Trend of adopting to Social media in India is drastically increased, when you compare the data from Indian General Election 2014 to Indian General Election 2019. After the launch of Jio’s Internet revolution in India, the way of Social media usage by the use of Smart phone technology has been changed. Politicians, Political parties able to communicate to their cadre’s and supporters with the help of Social media’s. Social media is a powerful tool to use it wisely to become a Political brand in India.
Who are they key players in 2019 Elections?
Youngster’s who have crossed above 18 years and they are referred as “First time voter’s”. These 1st time voters in India are the major percent ratio which going to impact the voter percentage in a vast way. Both the big National parties in India – Indian National Congress (INC) and Bharatiya Janata Party (BJP) are targeted more only on First time voter’s like Millennial’s and Gen-Z. Before 10-20 years, to attract the youngsters for major voting to their parties, Political candidates will start campaigning in Television, Newspaper, Radio, Banner and Poster Ads as a part of their marketing strategies. From 2014 elections in India, Social media took part an important part in Indian Elections.
- Economic development.
- Unemployment.
- Reduce Terrorism.
- Increase National security.
- Agrarian distress.
- Dynasty Politics.
Who are the most important Prime minister candidate for 2019’s Elections in India?
- Narendra Modi – Bharatiya Janata Party (BJP) Won (Varanasi) as “Prime Minister of India”, continuing his service from 2014 to 2024.
- Rahul Gandhi – Indian National Congress (INC) Lost (Amethi) the PM seat/ Won (Wayanad) constituency.
Major issues on Political campaigning:
Effects of Social media in voting behaviour in India
India is the world’s largest democracy country. India has more than 900 million voters for 2019 Indian General Elections. The Biggest Election festival conducted with 7 Phases, which makes Indian voters to poll based on their state/assembly election schedule from 11th April 2019 to 22nd May 2019.
India is home of most of the World’s famous Social media networks. Social media legend firm likes Facebook, Twitter, Instagram, WhatsApp, YouTube plays an important role in Indian Elections from 2014 General Elections, 2016 Tamil Nadu State Elections, Indian General Elections 2019. As I told earlier, Internet revolution was happened in India recent years. This made Indian users to adopt to technology with least cost and that made them to engage frequently with their friends, family with a wider reach.
Digital economy is growing at 2X speed in India. People started enjoying the use of social media in India. Social media has influenced with Youths of our Nation. As per report, almost around 40% of youth’s are actively engaging contents related to India’s Political Development.
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